Getting In the Door
Ever Wonder How to Get In the Doors of Major Companies Like Netflix and Disney? It’s easier than you think, and other people are already doing it…
Today I’m going to show you how I’ve gotten 45% response rates from top industry executives and financiers.
Effective Outreach is a Science
There’s a simple template to follow that generates more, laser targeted, highly valuable results that your typical “shotgun” method just cannot compete with.
The stats above are from one outreach campaign that I sent to distributors, production companies, and financiers. As you can see, I got a 45% response rate which led to meetings and relationships with some of the biggest companies in Hollywood that finance blockbusters like Joker, Men In Black International, Independence Day: Resurgence, Gretel & Hansel, and the Star Trek franchise. Plus, companies that finance and produce successful award-winning indies like Dallas Buyer’s Club and The Hurt Locker.
Plus, you can use this system throughout your career to do things like:
These days, I help executive produce dozens of projects by putting together the film’s package, pairing the projects with interested investors and production companies, and placing films with international sales agents for distribution.
I’ve worked on films ranging from $250,000 indies destined for festivals up to $32,000,000 blockbusters with A-list talent and studios involved.
I’ve amassed a network of over 30 private investors who have expressed interest in investing in films.
I’ve built relationships with some of the biggest companies in the industry that produce major Oscar-winning and global box office smash hit films.
Many of the companies that I’ve built relationships with have 9-figure film funds. I’m talking like $400MM in money to put toward films over the next few years!
But if you rewind to 2016, I didn’t have any of that.
Back then, I was working two jobs in “new media” making shows for YouTube and Hulu and still having to freelance outside of those jobs in order to make ends meet.
I wasn’t working on films and I didn’t have any of the connections that I have today.
Stuck in Limbo
Yes, I was working “in the industry”, even though it was, at the time, sort of an undesirable offshoot of the industry.
But I always wanted more. I wanted to be making real films and I knew it was possible because I would see posts on social media from people that I knew from school who had “broken in”.
You always hear stories about those people who get their “lucky break” and get “discovered” by a Hollywood big shot after their indie film plays at a festival.
But how long do you wait before you realize that being lucky and waiting for someone to discover you isn’t a legitimate basket to put all of your eggs in?
There has to be a more structured way to make moves in the industry, right?
After all, this IS a business, and businesses don’t cashflow luck.
The bad news is, the luck factor will always exist. Some people will fall into your dream role or make it big faster than you.
But, the good news is, you don’t have to rely on luck to get your movies made and move to the next level of your career as a filmmaker.
Awesome! So, Then What?
Here’s an example of how this works…
You create a hyper-targeted list of companies that align with your film’s vision and the people at those companies who are responsible for making the decisions.
Then, you utilize some super-sleuthing methods to find those people’s direct contact info and send them a series of personalized cold emails that are optimized to get responses.
And after a few follow-ups, you get emails like this one from a well-known producer who has made several films that you have likely seen:
Those emails create new connections that, if nurtured properly, can last a lifetime. And eventually, you will have a whole database of powerful producers, companies, and financiers that you have spoken to that you can bring projects to at any time.
I want to show you how we went from a couple of freelancers working on videos for YouTubers to Executive Producing over a dozen independent films with huge names and companies attached.
Not just the basic stuff you can find on YouTube and on blogs for free. I’m talking about lessons that outsiders don’t know and that the industry doesn’t want you to know.
To venture past mere tactics and to build a sustainable, high growth business in the film industry, you must start with your own mindset.
The Invisible Scripts
Which of these invisible scripts is holding you back from reaching your goals as a filmmaker?
I uncovered three debilitating invisible scripts around the film industry — deep-seated beliefs that work their way into our psyche and effectively kill our growth in the business. How many of these scripts apply to you?
(In my experience, every freelance filmmaker believes at least one of these…)
"I've put in my time. So, why isn't it happening for me?"
"I need to go faster and do more."
"The industry is against me."
Do Any Of These Sound Familiar?
I used to be in denial about my own beliefs regarding these invisible scripts. I would’ve told you, “no, there’s always a way”. But deep down, I had doubts.
One of the biggest obstacles in your path to success is yourself and your own limiting beliefs or pre-determined outcomes.
Think about it. There’s so much advice out there… that just doesn’t work. It’s no wonder we get in our heads and freeze.
We all have so much we want to do in the film business, but there’s never enough time, there’s never a clear path, and there’s never enough opportunities.
But, if we could crack the code on building the right relationships and know who to reach out to in order to leap to the next step, then we could build a highly-powerful, profitable network that thrives in the entertainment industry.
If you are ready to unlock the growth in your film business, read on. I want to share three of the most surprising truths I discovered that radically changed how I approach the industry.
The Typical Movie Plan
When we first started out, we did what everyone told us to do.
Even though we did manage to scrape together a small sum to make a couple of micro-budget films, we always had to sacrifice on the overall vision because of a lack of funds.
And, though we were able to get distribution for the films, they never made money (for us) since the sales agent fees and marketing caps were higher than the entire budget of our films.
That was okay with us since we always looked at them as stepping stones for future projects.
After all, the indie model that worked for Speilberg and Lucas was, make a film, get noticed, and get more work. Easy, right?
Nope. Didn’t happen.
I mean sure, we eventually got work, but not the feature film deals that we were dreaming about.
But, we learned a thing or two along the way. So here are three filmmaking truths:
The Secret I Uncovered
Over the years I’ve developed a special skill in cold outreach.
It started with my time as an executive for a theatrical distribution service deal company.
A service deal company is one that a filmmaker goes to in order to get their movie in theaters by paying their way in.
You pay for P&A (prints and advertising) and the company will book the theaters, deliver the film, and collect the cash on your behalf.
Sound interesting, right?
Well, my job was to reach out to filmmakers who had a recently completed film in order to sell them on this idea.
It’s not such an easy pitch telling them that they need to invest MORE money into the project, right after they’ve just spent their whole budget on producing the film.
So, I had to be bold. I learned how to expertly craft compelling emails to get in the door. Then even more compelling emails to sell them on the idea.
I was able to bring in $40MM films and tell them to put in another $20MM of P&A.
But remember what I said earlier about not selling snake oil?
My conscience got in the way of my ability to work at that company. I would bring people in, they would be excited to hand over millions of dollars, but I couldn’t close the deal.
I felt like I was preying on people’s dreams and leading them down a dark path.
So I turned the filmmakers away. And I left that job.
But not before learning extremely valuable lessons about cold outreach.
I mean, there I was, a 21-year-old kid just out of college, making deals with seasoned producers and calling up studio executives to make deals.
It was amazing! And it made me realize that no one is untouchable…
Get Past the Gatekeepers
Launching in March (Available for Pre-Sale)
For a limited time only, I’m opening this course up for pre-sales to the Fearless Filmmaker community at a steep discount.
You will be a “founding member” of the course, which means you’ll get early access to all of the modules before the course launches, and you will help shape the trajectory of the course by giving your input and telling me exactly what you want to see.
Don’t miss out on this deal. Enroll now!